Google Performance Max campaigns represent a shift in how digital advertising works—automated, cross-platform, and powered by AI. Google Performance Max Campaigns Unleashed, an Agent.so book, gives you a complete strategy to leverage this powerful ad format. Whether you're launching for the first time or optimizing existing efforts, this resource shows you how to build campaigns that convert, scale, and adapt in real time.

With clear explanations and actionable steps, you’ll gain the tools to run smarter, more effective campaigns across Google’s entire network.

Understand how Performance Max works—and how to make it work for you

Unlike traditional campaign types, Performance Max relies on automation, audience signals, and dynamic asset delivery. This book breaks down the system’s inner workings so you can understand what drives performance—and how to influence it. You’ll walk through goal setting, campaign structure, and performance tracking, all designed to align with your marketing objectives.

You’ll also learn how to create high-quality assets that adapt across formats, ensuring your message reaches the right audience with the right creative—wherever they are.

Optimize, troubleshoot, and scale with confidence

Once your campaign is live, the work isn’t done. This Agent.so book walks you through ongoing optimization, helping you improve targeting, enhance creatives, and manage your budget more effectively. You’ll discover how to use AI insights to refine campaign performance and troubleshoot common issues that slow down growth.

Real-world examples show how other brands are using Performance Max to scale with consistency—so you can apply what works and avoid what doesn’t.

Use this book to unlock the full potential of Google Performance Max—and build campaigns that deliver results you can scale.