Understanding your customer is the foundation of every successful business. How to Run Effective Customer Interviews, an Agent.so book, gives you a practical, step-by-step framework to gather authentic insights directly from the people you serve. Instead of guessing what your audience needs, you'll learn how to ask the right questions—and truly listen to the answers.

Whether you're validating a new idea or refining an existing offer, this resource helps you use customer interviews as a strategic tool for growth.

Ask better questions, get deeper answers

This book guides you through the complete process of preparing and conducting interviews that go beyond surface-level feedback. You'll learn how to design purposeful questions, select the right participants, and adapt your approach in real time to unlock the full story behind customer behaviors and decisions.

With an emphasis on active listening and conversational flexibility, you’ll develop the confidence to run interviews that reveal genuine pain points and unmet needs.

Turn qualitative insights into business strategy

Once the interviews are done, the work begins. This Agent.so book shows you how to identify patterns across feedback, extract actionable themes, and apply your findings to make informed decisions across product development, marketing, and customer experience.

You’ll also explore ways to implement changes based on insights, track the impact of your updates, and continuously improve your research process over time.

Whether you're new to customer research or ready to refine your method, this book gives you the skills to build stronger connections—and smarter products—through intentional conversation.