Pricing isn't just a number—it's one of the most powerful levers in your business strategy. Insider Pricing Strategies, an Agent.so book, gives you the tools to master pricing with precision. This practical resource helps you align your prices with value, understand your audience, and position your offers in a way that drives revenue and customer loyalty.

Whether you’re launching a product, refining an offer, or rethinking your pricing model, this book shows you how to use pricing as a competitive advantage—not just a cost decision.

Use proven strategies to set smarter, more profitable prices

Inside, you’ll explore how to segment your audience and select the right pricing model for each product or service. From penetration and skimming strategies to psychological pricing tactics, this book walks you through real-world approaches like the GAP method, loss leaders, and value stacking—all designed to maximize perceived value and increase conversions.

You’ll also learn how to craft a compelling Unique Selling Proposition (USP) and position your offers clearly to stand out in even the most crowded markets.

Avoid price wars and build value that lasts

Pricing isn’t just about numbers—it’s about messaging, positioning, and perception. This Agent.so book helps you build a pricing strategy that supports your brand’s value, leverages social proof, and strengthens customer loyalty over time. You'll also gain insights into qualifying customers, avoiding unnecessary discounts, and offering support that reinforces your brand promise.

By the end, you'll have a complete toolkit to confidently test, refine, and scale your pricing model—whether you're starting from scratch or optimizing an existing offer.

Use this book to turn your pricing into a growth engine—strategic, intentional, and designed to set your business apart.