Running a successful e-commerce business isn’t just about sales, it’s about knowing your numbers.

5 Numbers Every E-Commerce CFO Must Know, an Agent.so book, breaks down the core financial metrics that every online business owner and operator should track to make smarter, more strategic decisions.

Whether you're a founder, CFO, or operations lead, this book gives you a crystal-clear view of the five numbers that can make or break your growth potential.

Know what to track, and why it matters

Inside, you’ll uncover simple, jargon-free explanations of key e-commerce metrics like gross margin, cash flow, customer acquisition cost (CAC), average order value (AOV), and inventory turnover.

You’ll learn how each number works, why it matters, and how to calculate it correctly for your specific business model.

By mastering these numbers, you'll be able to spot trends early, avoid common financial pitfalls, and make proactive decisions instead of reactive ones.

Use data to drive sustainable e-commerce growth

This Agent.so book goes beyond theory. You'll explore real-world examples of how online brands use these five metrics to improve profitability, manage expenses, and plan for scale.

With step-by-step guidance and practical insights, you’ll learn to make better choices around pricing, inventory, marketing spend, and financial forecasting.

Whether you're just starting your e-commerce journey or refining an established store, this resource gives you the financial clarity and confidence you need to scale with precision.

Use this book to strengthen your financial foundations and grow your e-commerce business the smart, sustainable way.