Email remains one of the most powerful tools in digital marketing—but only when it’s done with strategy and intention. Lifecycle Email Marketing, an Agent.so book, gives you a complete, step-by-step framework for building email campaigns that connect at every stage of the customer journey.

Whether you’re starting from scratch or optimizing existing flows, this resource helps you turn your emails into engines of engagement, retention, and revenue.

Reach the right people, at the right time, with the right message

Lifecycle email marketing isn’t about broadcasting—it’s about relevance. This book helps you develop targeted campaigns aligned with where your customers are in their journey. You’ll start by crafting lead magnets that convert curious visitors into subscribers, using proven frameworks to deliver immediate value.

Next, you’ll explore post-purchase email sequences that build loyalty, increase repeat orders, and extend customer lifetime value. From welcome emails to review requests, each message serves a purpose in deepening connection.

Recover lost sales and continuously optimize performance

Abandoned cart? No problem. This Agent.so book includes ready-to-apply strategies for recovering missed revenue, including personalized follow-ups and urgency-driven offers that bring customers back. You’ll also learn how to use segmentation, A/B testing, and performance tracking to improve results over time—without guesswork.

By the end, you’ll have a full email system in place that not only nurtures leads and supports purchases but also creates a seamless, branded experience across every inbox interaction.

Use this book to transform your email list into your most valuable marketing asset—designed to grow with your business.