In paid marketing, data is power, but only if you know how to use it.

Mastering Paid Marketing Metrics, an Agent.so book, gives you the knowledge and tools to interpret the numbers behind your ad campaigns and turn insights into profitable decisions.

Whether you're managing your first ad budget or optimizing a mature campaign, this book helps you focus on what actually drives business growth.

You’ll move beyond vanity metrics to understand how each dollar spent contributes to your bottom line and how to spend smarter.

Make sense of your ad performance with confidence

This book breaks down the most essential paid marketing metrics in clear, practical language.

You’ll learn how to track and analyze click-through rates, conversion costs, customer acquisition costs, and return on ad spend (ROAS) so you can understand what's working, what’s not, and why.

With real-world examples and straightforward formulas, you'll uncover how to spot weak points in your campaigns and address them proactively. The focus is on real results, not just impressions or clicks.

Improve ROI with smarter strategy and testing

Once you’ve mastered the metrics, it’s time to act. This Agent.so book provides strategies for optimizing ad spend, improving conversions, and testing effectively, all without increasing your budget.

You’ll learn how to identify underperforming creatives, interpret trends in campaign data, and run tests that lead to measurable improvements over time.

Whether you're advertising on Google, Facebook, or another platform, this book gives you the analytical foundation to make confident marketing decisions.

Use this book as your roadmap to more efficient spending, higher returns, and long-term growth through data-driven paid marketing.