In today’s digital landscape, the most effective content often doesn’t come from your marketing team, it comes from your customers.

The UGC Conversion Playbook, an Agent.so book, shows you how to transform user-generated content (UGC) into high-performing marketing assets that drive clicks, build trust, and increase sales.

Whether you’re just starting with UGC or looking to improve how you use it across campaigns, this resource gives you the strategy and structure to make it work.

Leverage authentic content for stronger performance

UGC is more than social proof. It’s a conversion tool hiding in plain sight.

This book helps you identify the best content created by your customers: photos, videos, testimonials, and more. It shows you exactly how to integrate it into ads, landing pages, emails, and product pages for maximum impact.

You’ll learn how to write compelling copy that complements real-world visuals, build trust with authenticity, and reduce your content production costs, all while improving performance.

Build a scalable system for collecting and deploying UGC

This Agent.so book also walks you through how to collect effective UGC from happy customers.

It covers how to test and track which content converts best. You’ll explore practical strategies to incorporate UGC into your existing marketing funnels, enabling you to create high-converting campaigns with less effort and more credibility.

With real brand examples and repeatable frameworks, this playbook helps you unlock the full value of your community. It turns everyday content into consistent revenue growth.

Use this book to build trust, scale faster, and convert smarter using the voices that matter most: your customers'.