Selecting the right advertising platform can make or break your campaign performance. Ad Platform Selection Framework, an Agent.so guide, provides a step-by-step approach to help you evaluate your options, match platforms to your audience, and allocate your budget for maximum return.

Whether you're launching your first ad or scaling a multi-channel strategy, this guide gives you the clarity to make confident, data-backed decisions.

Align your platform choice with audience, goals, and ROI

Each platform has its own strengths—and understanding those differences is key. This guide breaks down the major advertising platforms, outlining how they perform across audience reach, cost efficiency, and targeting precision. You'll learn how to map platform capabilities to your specific business goals, so your spend supports the outcomes that matter most.

It also includes strategies for identifying your ideal customer segments and choosing platforms that give you direct, effective access to those audiences.

Build smarter ad strategies with structured execution

Once your platform is selected, this Agent.so guide walks you through the process of budget allocation, campaign setup, and performance tracking. You'll discover how to distribute spend across channels, set up campaigns for testing and scaling, and use analytics to refine your approach over time.

You’ll also find techniques for ongoing optimization, helping you increase conversions, reduce waste, and continually improve ad effectiveness.

Use this framework to confidently choose where to advertise, how to spend, and how to win—with a strategy built on structure, not guesswork.