Success in paid advertising starts with knowing what to measure and why it matters.

Benchmarking for Better Ads, an Agent.so guide, helps you take control of your ad performance through clear, structured benchmarking.

Whether you're launching your first campaign or optimizing at scale, this resource gives you the tools to track key metrics, set realistic goals, and make data-driven improvements.

By using this guide, you’ll know when your ads are performing well and when it’s time to make adjustments for better results.

Set smart goals and measure what matters

This guide begins by helping you establish a baseline of your current ad performance, using past data to identify strengths and areas for improvement.

You’ll walk through building a metrics framework, with practical definitions for impressions, clicks, conversions, ROI, and more. This ensures that you can measure success consistently and effectively.

You’ll also receive ready-made benchmarking examples for major platforms like Google Ads, Facebook, and LinkedIn, providing real-world targets to aim for and exceed.

Monitor progress and improve performance over time

Once benchmarks are in place, this Agent.so guide shows you how to track performance on a daily and weekly basis. This allows you to catch issues early and optimize your campaigns with clarity.

You’ll explore seasonal and regional adjustments, platform-specific insights, and advanced tips for analyzing results based on customer type.

With structured checklists and tools for ongoing optimization, you’ll be able to make strategic improvements that build over time and keep you ahead of the competition.

Use this guide to bring clarity and precision to your paid ad strategy so every campaign delivers stronger, more predictable results.