Effective email marketing is powered by numbers, but knowing what to track, how to interpret it, and how to act on it is where many campaigns fall short.

Email Marketing Metrics, an Agent.so workbook, helps you go beyond surface-level stats and build a data-informed approach to your campaigns. Through guided exercises and real-world examples, you’ll learn how to read your numbers and use them to improve performance, engagement, and return on investment.

Whether you're new to email marketing or ready to deepen your analytics skills, this workbook equips you with the tools to turn insights into strategy.

Hands-on mastery of email metrics

This workbook is structured around interactive exercises that walk you through key metrics like open rates, click-through rates, bounce rates, and conversions. You’ll learn how to calculate and evaluate each one, understand what they reveal about your campaigns, and use those insights to fine-tune your approach in real time.

Beyond the numbers, you’ll also explore segmentation, A/B testing, and automation strategies, each grounded in measurable outcomes.

Build smarter campaigns with structured analysis

Email Marketing Metrics also provides templates and frameworks to help you assess underperforming emails, set benchmarks, and define success based on your audience and goals.

With built-in goal-setting exercises and case studies, you’ll be able to compare your performance against industry standards, and more importantly, build an optimization plan you can execute with confidence.

By the end, you’ll have more than just data, you’ll have a roadmap for continuous improvement.

Use this workbook to transform raw email data into targeted strategies that grow your audience, boost engagement, and increase ROI.