Running successful Meta Ads doesn't require a massive budget, it requires the right strategy. Meta Ads Made Affordable, an Agent.so workbook, gives you a hands-on approach to building ad campaigns that convert, without overspending.

Through structured exercises and real-world application, you’ll learn how to budget smartly, target effectively, and continuously optimize your performance.

Whether you're launching your first Meta Ads campaign or looking to reduce wasted spend, this workbook helps you create a system that delivers results.

Plan smarter, not bigger

Start with a strong foundation. You’ll work through interactive exercises to set budget tiers, define campaign goals, and allocate resources based on expected outcomes.

From there, the workbook guides you through building customer personas and audience segments, using data to refine who sees your ads and why.

You'll also learn how to choose the right ad formats for your objectives, ensuring every dollar you spend supports performance.

Test, track, and improve with confidence

What sets this workbook apart is its emphasis on optimization. You’ll apply A/B testing frameworks, use pre-built checklists for ad reviews, and evaluate your results using tools for tracking key metrics like ROAS, CTR, and conversions.

These exercises are built to help you turn insights into action, improving your return while staying on budget.

Designed for marketers, founders, and creators alike, this Agent.so workbook makes Meta Ads approachable, measurable, and cost-effective.

Use this workbook to stop guessing and start growing, with clear strategies to run Meta Ads that actually work.