Local visibility is critical for business growth—and your Google Business Profile is one of the most powerful tools to make it happen. Google Business Profiles, an Agent.so guide, walks you through the essential steps to create, optimize, and maintain a professional presence that helps customers find and trust your business.

Whether you're launching a new profile or improving an existing one, this guide helps you attract more local traffic and build stronger customer relationships.

Create a profile that works for your business

This guide begins with clear, step-by-step instructions for setting up a verified Google Business Profile. You’ll learn how to choose the right business categories, write a compelling description, and upload key visuals that help your business stand out in local search results.

With optimization tips for every detail—from business hours to photos—you’ll create a profile that’s both informative and conversion-ready.

Build trust and grow with visibility and reviews

Beyond setup, this Agent.so guide shows you how to manage reviews strategically, respond to feedback, and build trust with potential customers. You’ll also learn how to track performance metrics, such as search impressions and customer actions, so you can make informed updates and drive real results.

Ongoing management is made simple with best practices for posting updates, sharing promotions, and keeping your profile fresh—so your visibility grows as your business does.

Use this guide to turn your Google Business Profile into a local growth engine—easy to manage, powerful in results.