Running profitable Google Search Ads requires more than just launching a campaign, it takes strategy, structure, and ongoing optimization.

Google Search Ads Unlocked, an Agent.so workbook, provides you with a practical, step-by-step learning experience to master every stage of campaign creation and management.

Through guided exercises, real-world examples, and performance-tracking tools, you’ll gain the hands-on skills needed to turn clicks into conversions and data into decisions.

Build campaigns that perform from day one

This workbook begins with foundational exercises to strengthen your core skills like keyword research, ad copywriting, and campaign structuring.

You’ll learn how to align your messaging with user intent, set up ads for maximum relevance, and build campaigns that are both targeted and scalable.

Each section includes clear, action-based tasks, helping you apply concepts immediately to your own campaigns or client accounts.

Track, refine, and scale with confidence

Optimization doesn’t stop at launch. This Agent.so workbook equips you with worksheets and tools to track KPIs like click-through rates, quality scores, conversion rates, and ROI, so you can evaluate performance and make informed adjustments.

With reflective prompts and case-based learning, you’ll uncover how to spot underperforming areas, test new strategies, and refine campaigns for consistent improvement over time.

Use this workbook to build the technical and strategic confidence you need to run ads that deliver real business results, whether you’re a beginner or ready to scale.