Strong ad performance starts with strong creative. Performance Max Asset Creation, an Agent.so guide, provides you with a clear and actionable framework to develop high-quality assets that drive results across Google’s Performance Max campaigns. Whether you're starting from scratch or refreshing existing content, this guide helps you build a creative toolkit that supports engagement, conversions, and scalability.

With practical steps and tested strategies, you’ll gain the skills to create assets that don’t just look good—they perform.

Build impactful assets that align with campaign goals

This guide walks you through the core components of Performance Max asset creation, including headlines, images, videos, and descriptions. You’ll learn how to write short and long-form headlines that grab attention, along with tips for designing visuals that connect with your audience and reinforce your brand message.

You'll also discover how to organize your creative workflow—streamlining content production and asset management so you can test and iterate with ease.

Optimize creative performance with strategic testing

Creating the asset is just the beginning—testing and optimization are where results are refined. This Agent.so guide includes a clear A/B testing framework, helping you compare creative variations, identify top performers, and improve underperforming elements. You'll also explore scaling strategies to extend the impact of high-converting assets across multiple campaigns.

Whether you're managing ads solo or with a team, this resource gives you a repeatable process for building creative that drives real performance.

Use this guide to turn ad ideas into assets that convert—and campaigns into growth engines.