Spending more on ads doesn’t always mean earning more. ROAS that Actually Pays, an Agent.so guide, helps you take control of your advertising results with a clear, data-driven approach to Return on Ad Spend (ROAS).

Whether you're new to performance marketing or scaling paid campaigns, this guide provides the tools to track accurately, spend wisely, and grow profitably.

No guesswork. Just practical strategies to measure and improve what matters.

Track smarter and make every ad dollar count

Understanding ROAS begins with the basics, and this guide walks you through the core formula for calculating ROAS. You’ll also learn advanced methods to factor in overlooked costs.

This ensures that your analysis reflects true business impact. The guide covers how to set up conversion tracking using tools like Google Analytics and ad platform pixels, helping you capture accurate data.

You’ll also explore revenue attribution techniques that reveal which ads and channels actually drive sales. This allows you to cut waste and invest more in what works.

Improve profitability with scalable ad strategies

Beyond tracking, this Agent.so guide helps you align advertising efforts with your long-term business goals.

You’ll discover how to factor in customer lifetime value (LTV) when calculating ROAS to gain a fuller picture of profitability. With insights into industry benchmarks, you’ll be able to compare your performance and set meaningful targets.

Finally, you’ll explore scaling strategies that let you increase ad spend without reducing profit margins, turning strong ROAS into sustainable growth.

Use this guide to build an ad strategy that pays off—not just in clicks, but in lasting revenue and real business results.