Clear messaging is the foundation of brand success. The Magnetic Message Formula, an Agent.so guide, helps you create a concise and impactful statement that communicates what you do, who you help, and why it matters.

Whether you're launching a new venture or refining your existing brand, this guide equips you with a proven framework to connect with your audience and elevate your presence.

With a step-by-step process, you’ll transform complex ideas into a message that resonates across websites, social media, and every client interaction.

Clarify your message with the X-Y-Z formula

At the core of this guide is a simple yet powerful structure: the X-Y-Z formula. You’ll use this approach to define your value proposition in one clear sentence, eliminating confusion and making your brand instantly understandable.

Supporting exercises help you discover your unique voice and perspective, ensuring your message feels authentic and aligned with your audience.

You’ll also explore audience clarity tools that help you pinpoint exactly who you’re speaking to so every word delivers impact.

Refine and apply your message with confidence

After crafting your message, this Agent.so guide helps you refine it through a step-by-step checklist, real-world examples, and editable templates.

You’ll learn how to test your message, gather feedback, and apply it consistently across all platforms, from your website and email signature to social media and presentations.

By the end, you’ll have more than just a message. You’ll have a tool to attract the right people, build trust, and communicate your value at a glance.

Use this guide to create a brand message that is clear, compelling, and uniquely yours.