Before you invest time and resources into a new idea, you need to know if it’s truly viable. Validate Business Ideas, an Agent.so guide, walks you through a practical, low-risk approach to testing assumptions, understanding market demand, and refining your offer, before going all in.

Whether you're launching a startup or evaluating a side project, this guide helps you move from uncertainty to clarity with structured, strategic steps.

Test assumptions and uncover real market demand

This guide begins with the fundamentals of market research and assumption testing. You’ll learn how to identify your target audience, assess the competitive landscape, and ask the right questions to validate core business concepts. By working with real data, you can avoid guesswork and base your decisions on evidence, not optimism.

You’ll also explore how to design a Minimum Viable Product (MVP) that captures your core value proposition without requiring full-scale development.

Collect feedback and refine your product with purpose

Validation doesn’t end with testing, it’s about learning and iterating. This Agent.so guide includes strategies for gathering and interpreting customer feedback, so you can improve your idea before scaling. You'll discover how to refine features, messaging, and positioning based on what users actually want, not just what you assume they need.

With this guide, you’ll have a lean, focused process for building something that’s not only possible, but profitable.

Use this guide to validate your business idea with confidence, reduce risk, and move forward with the clarity needed to succeed.